Joeâ€™s Crab ShackÂ is bringing more shore to Plano with an extensive renovation of its location atÂ 3320 Central Expressway.Â After a short closure, the restaurantÂ will reopen onÂ Aug. 20Â with an updated exterior, new features throughout the dining and bar areas and a freshly retrained staff.
New design elements conjure the quaint seafood shacks of the Gulf Coast that were the inspiration for Joeâ€™s. Guests at the Plano restaurant will notice new dining tables featuring nautical maps and comfortable seating with a beach feel. Additionally, a renovated bar will remind guests of the cold beer so often paired with steaming crab at seaside shacks.
To celebrate its new look, Joeâ€™s will give the first 100 guests to dine vouchers for free king or queen crab for a year. All guests at the remodeled location throughout opening weekend will be treated to $7 off their next visit.
â€œThereâ€™s nothing better than being the first footsteps on the beach or the first boat on the water,â€ said Joeâ€™s Crab Shack Vice President of Marketing Janet Gieselman. â€œWe want our Plano guests to feel that same way on opening day when we reveal our new look.â€
Knowing that guests visit for more than just the dÃ©cor and great seafood, Joeâ€™s sent its Plano team members through an extensive retraining during the brief closure, including a half-day boot camp. Team members were evaluated and then tested on every recipe, guest experience and service style with the goal of delivering the ultimate Joeâ€™s experience.
â€œAs we remodel our restaurants, we are looking at every element to ensure it surpasses expectations,â€ said Gieselman. Â â€œOur team is an integral component of the craveable Joeâ€™s experience and the boot camp was a great way to reenergize the team and familiarize them with the new features of the restaurant.â€
The celebration also includes a live band and seafood boil on the patio each day from reopening day through the weekend. Guests can enter to win a free crab bucket or other giveaways and participate in an Instagram promotion featuring Joeâ€™s iconic shark.
The Plano location is the third in a series of 12 remodels planned throughout Texas and the U.S.