Celebrating its birthday on Tuesday, Oct. 8th, 2013, Schlotzskyâ€™s invites consumers nationwide to enjoy the sandwich that launched the brandâ€™s successâ€”The OriginalÂ®.Â OfferedÂ all day long, guests can purchase a small The Original sandwich for a special promotional price of just $1.99, with no coupon necessary.
â€œThis October, we are celebrating our 42ndÂ birthday with a taste of the Schlotzskyâ€™s sandwich that put us on the mapâ€”The Original,â€ said Kelly Roddy, president of Schlotzskyâ€™s. â€œThe Original reinforces why our brand has stood the test of time and four decades later, weâ€™re still enjoying them. We are sincerely grateful for our fansâ€™ ongoing dedication and support during the past decades.â€
Launched in 1971 in a small shop on South Congress Ave. in Austin, Texas, Schlotzskyâ€™s was home to only one menu item: an one-of-a-kind sandwich called The Originalâ€”an 8-inch freshly-baked sourdough bun stuffed with three meats, cheeses, lettuce, tomato, olives, and dressing. Inspired by muffulettas in an Italian grocery store in New Orleansâ€™ French Quarter, The Original was an instant hit in South Austin.
Fast forward to today, and the brand has completed its national Lotz BetterÂ®Â reimage initiative, including a new look, playing off its round buns to the brandâ€™s more than 350 corporate and franchise locations worldwide. Schlotzskyâ€™s menu that offers guests 15 different sandwiches on its famous, unique and round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-ScratchÂ®Â crusts, freshly made-to-order tossed salads, and a variety of soups and delectable desserts.
For more information or to find the nearest Schlotzskyâ€™s location, visitÂ www.schlotzskys.com.