Joe’s Crab Shack is bringing more shore to Plano with an extensive renovation of its location at 3320 Central Expressway. After a short closure, the restaurant will reopen on Aug. 20 with an updated exterior, new features throughout the dining and bar areas and a freshly retrained staff.
New design elements conjure the quaint seafood shacks of the Gulf Coast that were the inspiration for Joe’s. Guests at the Plano restaurant will notice new dining tables featuring nautical maps and comfortable seating with a beach feel. Additionally, a renovated bar will remind guests of the cold beer so often paired with steaming crab at seaside shacks.
To celebrate its new look, Joe’s will give the first 100 guests to dine vouchers for free king or queen crab for a year. All guests at the remodeled location throughout opening weekend will be treated to $7 off their next visit.
“There’s nothing better than being the first footsteps on the beach or the first boat on the water,” said Joe’s Crab Shack Vice President of Marketing Janet Gieselman. “We want our Plano guests to feel that same way on opening day when we reveal our new look.”
Knowing that guests visit for more than just the décor and great seafood, Joe’s sent its Plano team members through an extensive retraining during the brief closure, including a half-day boot camp. Team members were evaluated and then tested on every recipe, guest experience and service style with the goal of delivering the ultimate Joe’s experience.
“As we remodel our restaurants, we are looking at every element to ensure it surpasses expectations,” said Gieselman. “Our team is an integral component of the craveable Joe’s experience and the boot camp was a great way to reenergize the team and familiarize them with the new features of the restaurant.”
The celebration also includes a live band and seafood boil on the patio each day from reopening day through the weekend. Guests can enter to win a free crab bucket or other giveaways and participate in an Instagram promotion featuring Joe’s iconic shark.
The Plano location is the third in a series of 12 remodels planned throughout Texas and the U.S.